The Delhi High Court has directed Patanjali Ayurved to remove certain claims from its chyawanprash advertisements that were considered disparaging to other products. This ruling comes after multiple consumer complaints challenged the comparative claims made in the ads.
Main News Details
The court observed that Patanjali’s advertisements implied that rival products were less effective or inferior without scientific evidence. The HC emphasized that advertising must be truthful, fair, and not misleading. Patanjali has been asked to comply with the order immediately and ensure future campaigns are compliant with advertising standards.
Official Statements
A Delhi HC bench stated, “Advertisements should not disparage other brands or create unfair market conditions. Consumers deserve clear and factual information.” Patanjali has yet to issue a formal statement regarding compliance with the ruling.
Context & Background
Patanjali, a major player in the Indian FMCG sector, has often been criticized for comparative advertisements. In 2020, the company faced legal challenges for similar claims about its herbal products. The Advertising Standards Council of India (ASCI) has strict guidelines to prevent misleading or disparaging claims.
Impact & Relevance
The ruling reinforces the importance of ethical marketing practices in India. Companies using comparative advertising may now exercise more caution. Consumers can expect more reliable and transparent claims in advertisements across FMCG products.
Conclusion
The Delhi High Court’s directive serves as a reminder for all brands to follow fair advertising practices. Patanjali must remove the disputed claims to ensure compliance with legal and ethical standards in marketing.
❓ FAQs
Q1. What did Delhi HC direct Patanjali to do?
Remove parts of its chyawanprash ads that were considered disparaging to other brands.
Q2. Why were the ads considered problematic?
They implied that rival products were inferior without scientific proof.
Q3. What is comparative advertising?
It’s when a brand compares its product to competitors in marketing campaigns.
Q4. Who enforces rules for misleading advertisements in India?
The Advertising Standards Council of India (ASCI) oversees advertising standards.
Q5. Has Patanjali faced similar issues before?
Yes, the company has faced legal scrutiny for comparative claims in past advertisements.
