New Delhi, October 18, 2025:
As Dhanteras 2025 approaches, Indian households are gearing up for the traditional gold rush. However, this year’s festive mood comes with a golden twist — record-high gold prices, which are expected to influence how and what consumers buy this festive season.
💰 Record Gold Rates Ahead of Dhanteras
According to the latest market data, gold prices have surged past ₹69,500 per 10 grams in the domestic market — marking one of the highest pre-Diwali levels ever recorded. Internationally, spot gold has crossed $2,600 per ounce, driven by global economic uncertainty, inflation concerns, and central bank buying.
Experts attribute the steady rise to factors like:
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Geopolitical tensions in the Middle East and Europe
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Weakening of the Indian rupee against the US dollar
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Increased investor interest in safe-haven assets such as gold
🏠 Impact on Festive Demand
While gold remains central to Dhanteras and Diwali purchases, jewellers say this year, buyers are shifting toward lightweight jewellery and 22K gold coins to stay within budget.
“We’re witnessing more customers opting for smaller pieces, gold coins, and diamond-studded ornaments rather than heavy sets,” says Ramesh Mehta, a leading jeweller from Mumbai’s Zaveri Bazaar.
Digital gold and sovereign gold bonds (SGBs) are also seeing strong demand, especially among younger buyers looking for secure, convenient investments.
📊 Investment vs. Sentiment
For most Indian families, gold buying on Dhanteras is both a tradition and an investment. Analysts believe that despite high prices, emotional and cultural sentiment will keep demand steady.
“Indians have a deep emotional connection with gold. Even if prices touch new highs, symbolic purchases continue during Dhanteras,” explains Anuj Gupta, Commodity Research Head at Angel One.
However, some investors may prefer waiting for price corrections or investing in ETFs and digital gold instead of physical jewellery.
🌏 Global Economic Factors
The surge in gold rates isn’t limited to India. Across the world, investors are moving away from equities and toward precious metals amid global slowdowns and rising debt levels. Central banks, particularly from China and Russia, continue to increase their gold reserves — adding more upward pressure to prices.
📅 Outlook Beyond Dhanteras 2025
Economists forecast that gold could maintain its bullish trend through early 2026, particularly if global inflation and interest rate cuts continue. However, a strong US dollar or easing geopolitical tensions could stabilize prices in the medium term.
For Indian consumers, experts recommend staggered buying or investing through gold SIPs to manage volatility.
💡 Key Takeaways
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Gold prices hit record highs before Dhanteras 2025.
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Consumers prefer lightweight jewellery and digital gold.
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Festive sentiment likely to sustain demand despite high costs.
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Investment diversification in ETFs and SGBs gains traction.
FAQs:
1. What are gold prices expected to be on Dhanteras 2025?
Gold prices are likely to remain above ₹69,000 per 10 grams in India due to global demand and market volatility.
2. Should I buy gold now or wait after Diwali?
Experts recommend buying in smaller quantities or through gold SIPs if prices seem overheated.
3. Is digital gold a safe investment option?
Yes, digital gold purchased from verified platforms like SafeGold and MMTC-PAMP is secure and fully backed by physical gold.
4. What type of gold jewellery is trending this festive season?
Minimalist designs, lightweight bangles, and 22K coins are among the top choices for 2025.
5. Are there alternatives to buying physical gold?
Yes — Gold ETFs, Sovereign Gold Bonds, and Digital Gold are great alternatives that require less maintenance and offer easy liquidity.
